Visual Communication & Design Systems
AB6: ANTI
Athens Biennale 2018
Athens Biennale's edgy ANTI concept came to life in 2018. A clash of opposites, civilizations, cultures, techniques and ideologies set in a dystopic present, creates new balances and environments.
The design for the two catalogues as well as all print and digital material aimed to create an overwhelming juxtaposition of opposing images that echoes the constant bombardment of contradicting information and emotions experienced in modern media and social media outlets.
The deliberate and obstinate use of common stock and found images as well as one of the most extensivelly used font families (Arial) throughout the design material, serves as a comment on the banality and predictability of social media aesthetics.
Presenting the project at Design Athens Conference with Susami's founder Nikos Sideris, 2019
Visual identity, catalogues, website, promo material
Agency: Susami
Commissioned by: Athens Biennale
Catalogues Photography Art Direction: Susami
Photographs by: Giorgos Vitsaropoulos & Yannis Zindrilis
Published: 2018